You keep referring to hybrid owners, but we're not driving hybrids; we're driving EVs. Isn't it possible that the effect you're describing applies specifically to hybrids, with their more complicated, dual-power-source drivetrains?
I think I figured it out. The peak efficiency (dark red) for most EV/hybrid electric motors is towards the upper edge of the upper-center portion of the torque-RPM range. (Source for the image:
https://www.researchgate.net/public...nd_Batteries_for_Electric_and_Hybrid_Vehicles )
Unfortunately the y-axis is in toque. I'm not sure how the RPM maps to MPH. (I tried it for if the motor were directly driving the wheels, and for a Golf's tires it works out to only 807 RPM at 60 MPH. So there has to be some gearing in there.) I know most cars need about 15-30 hp to maintain highway speeds. But without knowing the RPM of the electric motor at that speed, you can't convert hp to torque.
So the other way I can think of figuring this out is to map the top RPM to the e-Golf's top speed (~90 mph, bit less for 2015-16, bit more for 2017+). At 60 mph you're about 2/3 of the way up the RPM range (since the car has no transmission). Which as you'd expect is right about where the peak efficiency range sits - exactly how you'd design a car which will spend a large fraction of its time at highway speeds.
But since the hp needed to cruise at constant highway speed only requires about 17% to 20% the motor's max hp (134 hp and 115 hp respectively), that probably puts you down around 20%-25% the peak torque at that RPM (accounting for it being slightly off the peak of the hp curve). Depending on motor, that's slightly to well below the peak efficiency range. Since your speed (RPM) is constrained, to get up into the peak efficiency range, the motor needs to deliver more torque. But that makes your car accelerate.
So you end up in a situation where averaged over time, cruising at constant speed (low torque, lower efficiency) burns more energy for the same average speed than accelerating to above your target speed (high torque, higher efficiency), then coasting for a while (no energy).
If you wanted to be really gimmicky, you could add a second motor whose efficiency peak is right at the torque and RPM needed to maintain highway speed. But I suspect the cost and weight make that non-optimal. And if you use that as your main motor, it likely doesn't have enough overhead for you to be able to accelerate briskly while at highway speeds. So you pretty much have to use a bigger electric motor, which ends up making it more efficient when you hypermile, than if you maintain constant speed.
Edit: You can also see why jackrabbit starts burn so much energy. You're at the upper left corner of the torque - RPM curve, which corresponds to lowest efficiency.